Best Practices

One observation made is that there were a lot of showgirls promoting beers for each booth. This may be to attract more male drinkers to purchase beer.

The programs planned were also designed to cater to the audiences, be it working adults or families (on 3^rd May). The atmosphere created by the programs encourages visitors to just drink and enjoy the night, as I have experienced that day.

Another observation is that the festival attracted visitors from the attraction near it. Thus, it is a good idea to locate the festival at a location beside an attraction to experience the spillover effect from the attraction and vice versa, generating more revenue. This can be seen from the sales of the Beerfest tickets.

This brings me to the next point which is the “early bird” ticket promotion which helps to confirm the minimum number of visitors for Beerfest. It also helps to generate revenue for the organizing company.

Apart from that, the most of the booths also gave out samples to allow visitors to have a try of their beer before persuading them to buy. One booth even gave a whole bottle to us as samples when we asked for it. Though we were only students, a promoter helped us to get samples as he explained our situation to his fellow promoters. This can be a good promoting tactic to attract visitors to buy the beer as they may be tempted to have more after the first try. Not to mention, the organizer that we interview also gave us a treat of prawns which was simply delicious and we just had to get more.

Lastly, the period in which the festival was held consisted of a long weekend due to the public holiday for Labour Day (1^st May). This helps to promote more visitors as adults do not have to work and can come down to this event with their family as well.