Main Purpose of Beerfest Asia 2009

The purpose of Beerfest Asia is for developing trade and to allow beer lovers to undergo the “experimentation process of finding and enjoying beers that you may never, otherwise encounter locally here in Singapore” as quoted from Mr. Matt Bennett, Co-Festival Director of Beerfest Asia 2009 in the media release.

Since the main target group is the working adults, a long weekend off will mean more time for them to chill out at the festival and other than indulging in beers, they can also try different types of food variety offered there by vendors such as O’Briens Sandwich Bar.

Secondly, the festival is expanding each year and thus it will help to promote beers in Singapore and this may lead to economic benefits such as business dealings and help bring Singapore’s economy out of the pits.

Lastly, as Singapore Tourism Board (Uniquely Singapore) is one of the partners in Beerfest Asia, its purpose should include promoting Singapore as a happening destination as well.