Tourism Benefits

Beerfest Asia 2009 generated a lot of publicity within and outside of Singapore. This could have lead to an increase in tourist or extending tourists’ length of stay in Singapore. Due to the media coverage and exposure attracted, Singapore’s image should be enhanced and result in increase in inbound tourists. This may also place Singapore on a competitive edge against countries that holds a similar event or festival.

Beerfest Asia also acts as a platform for promoting businesses in Singapore. This is not only true for participating exhibitors and food and beverage vendors but for the businesses that are indirectly involved in the festival as well. Not only that, Beerfest generates more tourist receipts for all businesses directly and indirectly involved in it.