Stakeholders

Stakeholders of an event include host organization, host community, sponsor, media, co-workers, participants and spectators.

Firstly, the host organization is Beerfest Private Limited. They plan and organise the event from scratch.

Secondly, the host community for Beerfest Asia 2009 is Singapore.

Thirdly, the sponsors of Beerfest Asia 2009 are Citibank, Absolut Vodka and many more. They help to provide resources, such as manpower and money, to enable this festival to happen.

Next, the media involved are FHM and Time Out Singapore magazines as well as Power 98FM which helps to publicize the festival through broadcast and printed media.

The co-workers involved are any workers working in Beerfest. This includes exhibitors, promoters, even showgirls promoting Formula One. The musicians are also co-workers as they are paid to help create the right atmosphere for the festival.

Lastly, all visitors of the festival are spectators of the festival and the participants are the exhibitors and the food and merchandise vendors. The visitors may be working adults who chose to relax and hang out with friends and colleagues after work or tourists that happen to be in Singapore at that time or deliberately visit Singapore for this festival to try out different types of beer.